📖 CRM System for Advance Trust Microfinance..

The idea of CRM is the most ultimate in Customer marketing, where the customer is the voice of innovation. Developing a system to cater for customer database (also known as Know Your Customer, KYC) A CRM system is an innovative technology that facilitates the process to acquire, develop, and maintain customer relationships more efficiently and effectively. From the business perspective, account holders represent the major customers of the Banks. They receive and feel the financial services directly and realistically. Although the critical factors for the enhancement of CRM have been identified in previous studies, few have specifically explored CRM systems and enhancement in the banks despite the fact that it has dramatic impacts on the quality of financial services and account holders satisfaction. This study considers this issue and aims at developing a customer relationship management system in the banks in Ghana considering Advance Trust Micro Finance.