📖 Estimation of Demand for Fertilizers – A Case Firm Approach. Market Potential Estimation.

This book deals with estimation of demand for fertilizer and market share of different companies products in the study area. It gives an idea about brand preference, factors influencing purchase of brands and awareness and adoption of different fertilizers by the farmers.It also highlights the brand preferred by dealers and estimation of market potential for fertilizers. This book is highly useful to the market researcher and learners.