📖 Marketing for Tourism, Hospitality and Events

Framed within basic marketing principles, "Marketing for Tourism, Hospitality and Events" highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and it's impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. "Lessons from a Marketing Guru" feature personal insights from real world practitioners, and "Digital Spotlights" highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over.