📖 Relationship Marketing Strategies in Banking Sector. A Case Study of Indian Banks.

The book is composition of thoughts & ideas for researchers on CRM in banking sector. This will be helpful in developing the relationship management strategies in financial sector in general and banking sector in particular.The book will also help in understanding the importance of service quality,satisfaction,trust,commitment and loyalty.Book will help in effecient and effective development of RM for adademicians, professional/practitioners,researchers,students and policymakers.