📖 Sustainability - Impact on Corporate Value. At the Practical Example of the HVB Group.

Sustainability is en vogue! How we can reconcile the situation of a limited amount of natural resources with the consideration of social aspects and the striving of companies for enlarging their profits has become a central point in present and will persist for good. That we have just entered the way to the indispensable aim of a sustainable behaviour is a matter of fact rather than interpretation. This book provides the reader with a first comprehension of sustainability to overcome the wide variety of understandings, initiatives and guidelines. This is done by pointing out the historical development, the main theories, the relevant drivers and benefits as well as at whom sustainability should aim. Moreover, the latest important studies and a list of the most important sustainability-guidelines will be outlined. The evidence that sustainability really pays off is given by the practical example of the HVB Group. This book is addressed to everybody who wants to get an insight into the multifarious world of sustainability and to everybody who wants to know about the current state of the debate and the road works which have to be done to turn the matter over to a favourable issue.